Powered by Africa’s largest retailer, Rainmaker Media is positioned to reach over 80% of SA’s shoppers directly through its digital and physical media channels. We have exclusive access to the continent’s largest retail audience and are using rich shopper data and advanced analytics to create the continent’s first precision retail media service. We’re currently building a cutting edge, collaborative, passionate team and seeking the best talent there is to join us in shaping our new culture and delivery ambitions!

Role Purpose 

The purpose of the Digital Campaign Specialist role is to maximise ad delivery efficiency and effectiveness through the successful execution of the digital campaign strategy and all related operations. The role uses data and technology to develop and fulfil digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting. 

The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, managing and reporting on related campaigns, managing assigned accounts and taking the lead within the portfolio of accounts to provide end-to-end delivery according to planned timelines and quality standards. The role further drives the improvement of processes within the assigned portfolio of accounts.

Role Description

  • Develop and manage supplier or client end-to-end delivery of digital campaigns across platforms, from execution to optimisation and reporting of campaigns.
  • Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness. 
  • Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create ad campaigns. 
  • Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans. 
  • Evaluate the effectiveness of campaign strategies, provide recommendations and adjust to optimise performance and goal conversion.
  • Provide analysis and insights for reporting, including post-campaign reporting.
  • Ensure invoices are accurate and campaign budgets are executed within required parameters. 
  • Conduct research and utilise insights to optimise and grow future campaigns. 
  • Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed. 

Qualifications and experience

  • Degree or Diploma in Marketing, Advertising, Media or related – (essential).  
  • +2 years experience in a digital campaign management role in an ad ops environment, with a proven track record of delivering campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns - (essential). 
  • Skilled and proficient in the use of advertising tools (Google Ads, DV360, GAM, Facebook Ad Manager, tracking and verification tools) – (essential). 
  • Knowledge of the media and marketing ecosystem - (essential).
  • Knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential). 
  • Good understanding of the media landscape within the broader business and retail industry – (essential). 
  • Strong proficiency in MS Office – (essential). 

Key competencies and work ethic

  • Digital account management - strong ability to keep schedules, prioritise tasks/briefs and ensure campaigns/projects are on time and delivered against business objectives.  
  • Passion for digital marketing with well-developed experience in digital campaign management.
  • Team player and collaborative partner - contributes towards building positive team morale.
  • Excellent communication, presentation and story-telling skills - articulates ideas and concepts in a creative and meaningful way. 
  • Dynamic personality and the ability to think outside the box.  
  • Proactive with an initiative to drive new ideas and content. 
  • Organised with strong time, delivery and planning management.  
  • Interpersonal skills - build strong relationships internally and externally and manage conflict and competing priorities well. 
  • A flexible thinker with the ability to make sound independent decisions. 
  • Results-oriented and quality-focused with good project management skills - Able to balance multiple projects and priorities in a large scale, complex environment.
  • Ability to work under pressure and to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment. 
  • Self-starter with the skill and discipline to work independently and across multi-functional teams.